Expand your content footprint.

Below are a few frequent-flyer services that help organizations and in-house marketing teams reach their target audiences faster.

But this is just a snapshot to get the conversation started. With specific goals in hand, we can craft the right partnership to accelerate your messaging and content strategy.

Sample Services

  • Messaging Toolkit

    A good fit if … you need a clear, consistent narrative as a North Star for promoting your service or product.

    Messaging toolkits are developed as a turnkey resource for marketing and sales teams—serving as a baseline to unify content, advertising, proposals, talking points, and more.

  • Digital Kickstarter

    A good fit if … you plan to promote a product or service but lack a digital presence for marketing and sales.

    A digital kickstarter supports go-to-market efforts with foundational content to engage and activate customers across the buying journey, from early-stage awareness to consideration.

  • 1:1 Ghostwriting

    A good fit if … you have thought leadership goals but need expert writing support to level up (and save time).

    Ghostwriting involves close collaboration to map out an editorial calendar, align messaging to business initiatives, and sustain an ongoing cadence to match publisher specifications.

  • Derivative Content

    A good fit if … you publish rich, hefty content but aren’t expanding your reach through short-form assets.

    Derivative content extends the shelf life of your anchor thought pieces, helps reach more top-of-funnel customers, and adds options for how people can access and consume your resources.

A few of my (other) favorite things

The best B2B content programs are as diverse as their target audiences. Ask me about some of my favorite pieces to work on:

  • Marquee publications that anchor your brand

  • Case studies that burst with impact

  • Video scripts that are a win for sales and creative

Get in touch.

If you want to schedule time to discuss an upcoming project (or you’re just Drumbeat-curious) fill out the form below or send a message to elana@drumbeateditorial.com